Today I’ll be discussing content marketing and why it’s imperative to your business. Content marketing is used to build clientele, attract new customers, and establish your brand, on and off social media.
Lets dive right in!
Lets face it, not all of us are digital creators or experienced graphic designers. To be honest, there was a time I had absolutely no idea what content marketing was or why it was important. However, as I began to learn more about digital marketing and the true purpose of content, it became easier for me to become a content creator.
When people think of content, they assume it’s all about the social media graphics. Yes, graphics are considered content but it’s much more than shapes, colors and symbols. In order to understand how to create content, you’ll have to understand content marketing. Content marketing is creating and distributing valuable, relevant, and consistent information.
Some prime examples of content marketing are: this blog, news articles, YouTube videos (Even the “Tea” pages) just to name a few. When you’re engaging with these different sets of content, you’re apart of the audience the creator is attempting to reach. Therefore, when you’re creating content, you have to know your target audience. The ultimate goal Is to have an impact on your audience. If you’re creating content that has no engagement, you haven’t reached your audience, YET!
So, lets put this into perspective. Let’s say you perform eyelash extension services. there may be thousands of small businesses in this industry but in what way could your business differentiate?
Yup! Through content marketing.
Before creating your content, make sure you have a clear understanding of your target market and what platforms they spend most of their time (Instagram, Facebook, Twitter, etc). As a eyelash extension business here’s how you could create content for marketing your business.
+ Create a blog On your website. When you create a blog, you're Building your credibility in the industry. If this is something you’re passionate about, you’ll create articles on eyelash care, safety precautions etc. The content will come easy to you because you’re probably an experienced professional, so you’ll know a lot about this!
+ Create a YouTube Channel. In this particular industry, a potential client will probably want to see how you perform your services. So, create a YouTube channel showing your services, or aftercare routines.
+ Utilize Instagram TV. If you’re not ready to create a YouTube channel, use Instagram TV. Utilizing this platform will allow you to gain better exposure to your current clientele and potential clients.
+Creating graphics. As I discussed previously, there‘s More to content marketing than just graphics. When creating graphics, make sure you’re using your brand colors, posting consistently, engaging with your followers and following new accounts.
So there you have it!
I hope I was able to provide you with more insight on content marketing and how to effectively create content for your business.
Are you currently creating content for your business? If so, comment below your business and how you market your business through content creation.