So, you're probably here to get some great advice on how to write your About Me profile! Well, you've come to the write place (HA!)
Okay, let's get to business!
An about me profile is all about you, but not exactly about you. The goal for the about me profile is to connect potential clients, customers and readers to you and your brand. The profile allows the reader to see past the products and services you offer. Let's be honest, no one wants to purchase anything from someone they don't know, or a brand that does not resonate with them. As a small business, you are the forefront of your brand, so if no one knows you or lack emotion to your brand, you may have lost an opportunity.
So, the question of the day is: How are you going to create emotional engagement through your about me section?
Here's are my suggestions:
1. Think of your about me section as an elevator pitch. You have less than 10 seconds to grab your reader's attention. So make those 10 seconds count!
2. The about me profile isn't mean to be a biography, keep it short and sweet. You want your audience to stay engaged, so try not to bore them with too many details.
3. When writing your about me profile, make sure you use your voice. Don't use words you don't say or write daily. ( Supercalifragilisticexpialidocious -------- exactly? )
4. PROOFREAD, PROOFREAD, PROOFREAD! Read it ten times over if you have to. If something doesn't sound right, make sure you ask a relative, or close friend to read over it for you.
Need someone to proofread your work? Email me! Make sure you put in the subject line [Proofread My About Me]